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CFO Techniques: A Hands-On Guide to Keeping Your Business Solvent and Successful by Marina Guzik

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Soliciting Investors and Lenders

It has been said many times before that you should look for money when you don't need it. This banal statement is, nevertheless, very true. Now, more than ever, due to tightening of credit criteria and somewhat diminished financial capacities, you must look for credit long before you need it. If you start looking when you actually need the money, it will be too late. Finding investments and engaging lenders is a laborious, and frequently disheartening, ordeal. It involves a lot of groundwork and rigid qualification mechanisms. A head of finance on the hunt for new capital resources must be very well prepared. ...

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