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Challenge & Innovation by Mary Boulton

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Chapter 3

Monitoring Behavioural Change in the Population: A Continuous Data Collection Approach

David McQueen and Stefano Carnpostrini

The continuous collection of data from large samples represents one of the most robust research designs developed for assessing behavioural change in populations. It has been made possible by technical developments such as computer assisted telephone interviewing (CATI) which facilitates random sampling and allows the rapid collection and processing of questionnaire data. Continuous data collection in turn provides the foundation for further significant developments in research methodology. Behavioural variables can be viewed as dynamic, and innovative analytic techniques developed to uncover complex relationships ...

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