v
Contents
List of Illustrations ........................................................ix
List of Tables .................................................................xi
Preface ......................................................................... xiii
Acknowledgments ....................................................... xix
1 The Innovation Conundrum ....................................1
Background ......................................................................... 1
The Innovation Conundrum ............................................... 2
Project Impact .............................................................. 5
Globalization Drives Innovation ........................................10
The Final Step ....................................................................11
Summary ............................................................................12
2 Individuals and Innovation ...................................15
Defining How Individuals Perceive Innovation ................ 15
Defining the “Means” of Innovation .................................18
Influencing Perceptions of Innovation ..............................22
Summary ............................................................................24
3 The Innovation Business Ecosystem ......................27
Introduction ........................................................................27
Tier 1 ...........................................................................34
Tier 2 ...........................................................................36
Summary ............................................................................37
4 ENOVALE
®
Solutions .............................................. 39
Introduction ........................................................................ 39
Summary ............................................................................43
vi ◾  Contents
5 “E” Envision the Need ............................................ 47
Introduction ........................................................................ 47
Envisioning the Need ........................................................ 48
Do Ideas Drive Innovation? ...............................................51
Unfullled Needs ...............................................................53
Discussion Questions ......................................................... 55
New” Innovations .............................................................55
“Improved Innovations” .....................................................58
“Change Innovation” ..........................................................60
Summary ........................................................................... 64
6 “N” Nominate ......................................................... 67
Introduction ........................................................................67
Selecting the Correct Individuals—Understanding
ofInnovation ......................................................................69
Selecting the CorrectIndividuals—Values Assessment ....73
Selecting the TeamOverall Perceptions
oftheWorkEnvironment ..................................................78
Keep the Project Objective FocusOngoing ...................82
Assembling the Project Team ............................................83
Aligning Perceptions ......................................................... 84
Summary ........................................................................... 86
7 “O” Objectify .........................................................89
Introduction ........................................................................89
Outcomes ...........................................................................92
Outcome Refinement Matrix ..............................................95
Summary ........................................................................... 98
8 V Validate ..........................................................101
Introduction ......................................................................101
Evaluating Outcomes .......................................................105
Using the Success/Risk Evaluation Model Tool ..............108
The Cookie Example .......................................................112
Summary ..........................................................................113
Contents ◾  vii
9 A” Align and Adapt ............................................. 117
Introduction ...................................................................... 117
Values and Project Success ..............................................119
Expectations .....................................................................124
Summary ..........................................................................131
10 “L” Link to Performance ......................................133
Introduction ......................................................................133
Performance and Innovation ...........................................135
Performance Measures .....................................................136
Global Targeting, Inc.—Proprietary Measurements ........ 139
Summary ..........................................................................140
11 “E” Execute the Project ........................................ 143
Introduction ......................................................................143
ENOVALE Solutions ......................................................... 145
Final Stage ........................................................................ 145
Next Steps ........................................................................146
12 ENOVALE
®
StrategiesSeven Steps for
Innovation Project Success .................................. 151
Introduction ...................................................................... 151
Establish a Plan ................................................................ 155
Negotiate the Concept .....................................................158
Operational Profile ........................................................... 161
New Innovations ...................................................... 161
Improvement ............................................................163
Innovative Change ....................................................164
Validate Performance .......................................................166
Align or Adapt .................................................................. 168
Link to Final Performance Measures ...............................171
Evaluation and Release ....................................................173
Summary .......................................................................... 174
13 Achieving Success ................................................ 175
Introduction ......................................................................175
Certification ......................................................................179
viii ◾  Contents
Long-Term Commitment ..................................................180
Summary ..........................................................................181
References ..................................................................183
About the Authors ......................................................197

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