How to create corporate partnerships for social change
Magic Breakfast and Quaker Oats have been partners for almost 15 years. Here’s how it happened – and how to create a win–win partnership for something you really care about. I can’t imagine any change activist campaign that wouldn’t benefit from a partner, an ally – so this is how to pitch for yours.
How to build a win–win
A story. Back in 2008 Magic Breakfast was a small charity, delivering food to schools in London, to help the too many school-age children arriving too hungry to learn. These were schools in areas of social deprivation, and family poverty was the main reason for this classroom hunger. I was looking for allies, corporate friends with the ability to help us. In my ‘why you ...
Get Change Activist: Make Big Things Happen Fast, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
