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Change Basics by Jeffrey Russell, Linda Russell

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2

Understanding the Forces for Change

What's Inside This Chapter

images   In this chapter you'll learn about:

  • The most common external forces driving change in organizations
  • The most common internal forces driving change in organizations
  • How these forces affect various internal organizational systems.

Why Change?

So, you think your organization needs to change? What makes you think so? Perhaps it needs to become more responsive to the marketplace. Maybe it needs to introduce a new product or service to bring in more revenue or diversify the brand. Is your organization experiencing high turnover? Is it missing its performance goals? Is there a new ...

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