The Speed of Now
Turbulence is occurring at a blistering pace, leaving many businesses unprepared and vulnerable to the chaos it brings.
—Kotler and Caslione (2009)
The world is changing all around us at an increasing rate and does not appear to be slowing down. The 2020/21 pandemic has added to the pace and complexity of change. That said, change has been increasing in pace for more than 50 years. Kelley (2016) noted that in the last 50 years the average lifespan of a S&P 500 company has dropped from 61 years to 18 years. It took the automobile 90 years to reach 90 percent of U.S. households but only 20 years for the mobile phone to attain the same level of utilization.
Garelli (2016) noted a study finding from McKinsey: ...
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