Action Lesson #1Be a Business


WHAT DOES IT MEAN to BE a business? Here are some requirements and suggestions:

  • A business provides products, services, information and various emotional benefits (like “peace of mind”) in return for money, future commitments, more information, etc.

    SUGGESTION: know what products, services, information, and emotional benefits YOU, Inc. can and want to deliver right now and in the future. Know what these are worth in the marketplace. Sell yourself in terms of the value of what you DELIVER.

  • A business optimizes its productivity. The best productivity happens when we minimize costs and maximize benefits to customers. ...

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