Chapter 7

Innovation and Change for Sustainability: A Final Conclusion

This chapter discusses the relationship between innovation and sustainability. It also predicts the future driving forces of change and their implications for sustainability. The focus of this book is change for sustainability. Hence, any future trends of change management must be discussed in conjunction with the development trends in sustainability.

Innovation for Sustainability

According to the Oslo Manual of innovation, prepared by the OECD and Eurostat, innovation is defined as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization ...

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