CHAPTER 28
What Change-Proof Culture Can Do for You
Every CEO is in fact a Chief Cultural Officer. The terrifying thing is it’s the CEO’s actual behavior, not their speeches or the list of values they have put up on posters, that defines what the culture is. Without these four powers (Hiring, Firing, Promoting, Punishing) any employee at the company is along for the ride in a culture driven by someone more powerful than they are.
—SCOTT BERKUN
If we’ve learned anything in our journey together thus far, being change proof is about being consciously aware and present with the movement of the world around us. As a leader, our business is to raise the level of our own awareness so we can notice and connect with the awareness of the people who depend ...
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