Chapter 23
How Do I Describe the Better Future My Project Will Bring?
When one is addressing a diverse or heterogeneous audience, the story must be simple … emotionally resonant, and evocative of positive experience.
—Howard Gardner
People need to know how your project will contribute to a better future. They will ask, “How does this change make the organization better?” and “How will it make my life better?” If you don't answer these questions, many colleagues will resist taking on new ways of working. You must nail “the vision thing.”
The best future visions appeal to the hearts and minds of colleagues. Winning over hearts ensures personal investment and engagement; winning over minds ensures alignment with the need for change from a business ...
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