Chapter 24

How Do I Get People to Care about My Project?

Ultimately, people change from the “inside out,” not by force from the outside in. People change when they choose to change.

Linda Ackerman Anderson and Dean Anderson

Inspiring people to action is one thing; helping them sustain this over time is much more difficult.

James G. Bohn

A successful vision creates excitement and interest around things to come, but the level of intensity will decrease—often dramatically so—if you do not maintain momentum. You need to keep your vision top-of-mind at your organization and make it easy for colleagues to transition successfully.

Generally, sustaining change requires people to be personally committed to the project. These connections build emotional ...

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