Chapter 37
How Do I Know Communications Are Working?
The single biggest problem in communication is the illusion that it has taken place.
—George Bernard Shaw
The less people know, the more they yell.
—Seth Godin
If communication is done properly, colleagues are clear about the need for change, what is required to make the project successful, and how it is progressing. If it is done poorly, they are unclear about how the organization (and they themselves) will benefit from the project, what is needed from them for the project to be successful, and how it is doing. I have never seen a project succeed without strong communications.
Developing a communications plan is a necessary first step in becoming an effective communicator. It should map out ...
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