Advance Praise for Change

“Kotter's new book, Change, is a game changer. He and his co-authors provide deep insight into the misunderstood intersection between logical and psychological business transformation strategies. If you want your business to Survive and Thrive, this book is a must read.”

Kelly S. King, Chairman and CEO, Truist Bank

“This is destined to be a wake-up call for a lot of businesses and other enterprises and a classic that will be referred to for a very long time.

“Extremely well written, crisp and to the point, it clearly lays out the concepts and flows seamlessly into the research/examples/cases with a compelling comparison of the ‘old way' and the ‘new way.' Above all, it articulates the new theories and approaches in very powerful and credible ways.”

Bill Deckelman, EVP and General Counsel, DXC Technology Company

“Just as they do in their consulting, the authors of this book make the complex challenge of leading change accessible. It boils down the ‘theory of change' into commonsense advice that is actionable and relevant—no matter if you are changing strategy, reconsidering structure, or simply trying to adapt at the speed of today's change. As we prepare for a post-COVID world, never has there been a time when harnessing the imagination and energy of employees has been more critical for companies that want to thrive in an environment that may look completely different than a year ago. This marvelous book can help companies prepare for this massive ...

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