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How do you get people on board?

An organisation is a system, with a logic of its own, and all the weight of tradition and inertia. The deck is stacked in favour of the tried and proven way of doing things and against the taking of risks and striking out in new directions.

John D. Rockefeller III1

A group of five monkeys are kept in a cage under observation. Hours later, there is a loud noise and flashing lights, and a few bananas are thrown into the cage. The animals go wild with excitement, each taking what it can. The ritual is repeated. On the third occasion, they are hosed down with water as they attempt to go for the bananas. After a few repetitions of this process, they no longer go for the bananas. Other times they continue to ...

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