Changing Business from the Inside Out

3Setting the strategy

This chapter outlines how to design a robust corporate responsibility program, including a step-by-step approach to establishing clear strategies and objectives, as well as how to predict and manage emerging issues.

If a man knows not what harbor he seeks, any wind is the right wind (Seneca).

You have a role or are thinking about a role in corporate responsibility. What do you do first? How do you prioritize all of the issues that compose the huge scope that you must cover? How do you accomplish all that needs to be done with the limited resources that are the norm for corporate responsibility departments? In this chapter we will cover methods to establish priorities, set clear goals, and distribute the workload. We will ...