Changing Business from the Inside Out

10Stakeholders and investors

This chapter outlines how to identify, prioritize, and engage with external stakeholders to add value to your corporate responsibility program.

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When I started my career in environmental management in the mid-1980s, the term “stakeholder engagement” did not exist. Today, there are businesses built around providing your company with this essential aspect of your corporate responsibility program.

There are several schools of thought about engaging stakeholders in your program, and like so many things in the sustainability/corporate responsibility field, the definitions can be vague and imprecise. Let’s start with a definition of stakeholder engagement:

Stakeholder engagement is a ...