CHAPTER 6
Changing Minds Indirectly— Through Scientific Discoveries, Scholarly Breakthroughs, and Artistic Creations
UNTIL NOW WE HAVE FOCUSED on individuals—be they political, religious, educational, or corporate leaders—who change the minds of others in the most direct manner possible. They appear in public and address audiences of various sizes, attempting to convince members through their own rhetoric. Their face-to-face interactions involve many other members of the society or, in the case of uniform audiences, of the relevant domain or institution.
But major changes of mind also may be wrought by the works that a person creates rather than by his or her direct words or acts. Karl Marx was not a leader in the ordinary sense, and yet his ...
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