Changing Realities for Business

Part II. AR in Practice

Whereas the first part of this book was focused on AR strategy, the second part is about the technical aspects of AR in practice and elevating the conversation about how it can have an impact in the world. This means looking at key technologies and models for building AR experiences (and why they matter). It also includes exploring tools to create content for AR in commercial use—and emerging topics like pulling video to build AR assets.

Beyond that, though, it means looking into the future. We are at an interesting and wonderful moment in the evolution of this technology. It is spreading. ARKit, ARCor, SDKs, curious developers, business people, and fun apps like Facebook filters are starting to spread it. The mainstream public is beginning to catch wind.

What does this mean? It means that this is the perfect moment to look at the future of where AR can and should go. How can it serve business and the world in a more powerful way? Now that the tech is solid, how can we begin thinking—in deep and fun ways—about what else we can do with it?

Can it be a tool for social good? Deeper awareness of the world around us? Improving the mind-body connection? Helping humans in ways beyond the business world?

Yes, it can. Part III speaks to that as well as new ideas to play with from the perspective of neuroscience, physics, and emerging research areas.

We are each creating the future. And that happens now based on the ideas we choose and the actions we take. This ...