Chapter 1
Unravelling
the DNA of
charisma
M
arilyn Monroe once went shopping with a friend who
was amazed that no one seemed to recognise the star.
Monroe explained it was because at that moment
she was off-stage. To demonstrate, Monroe ‘switched on’ her
star quality. Within a few minutes, people began mobbing her,
demanding her autograph, jostling for a closer look.
What exactly did Monroe do that changed the situation so com-
prehensi ...
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