Chasing Digital

CONCLUSIONA cornucopia of opportunity

All men’s gains are the fruit of venturing.

Herodotus

 

The rate of innovation in the new economy has fundamentally shifted traditional business models, and the trajectory of this disruptive force is only set to continue, as big-tech companies and start-ups invest heavily in all things digital. Stranded in the middle of this tremendous shift are the old guard — those who have thrived by mastering traditional business growth tactics.

Some say pre-digital incumbents have lost the war, and that their most successful years are behind them. But where naysayers see declining margins as inevitable following imminent disruption, those who understand digital see a cornucopia of opportunity. Pre-digital incumbents have deeply embedded supply chains, unique and impressive in-house expertise and capabilities, vast networks, and a strong customer base and reputation. As things stand, these assets are under­utilised because pre-digital incumbent leaders instinctively focus on and invest in outdated business strategies. But now more than ever a shift is required, and time is of the essence. Those who wish to realise success in the new economy need to take action and, rather than worrying about protecting the status quo, proactively seek to disrupt themselves before a competitor takes the honours.

As technologists working in a pre-digital incumbent, we understand the challenges you face as the leader of such an organisation, and the associated feeling ...