The Five Visual Draws

A photograph is a means of communication. Though it doesn’t use words, it has a visual language that allows you as a photographer to direct the viewer’s attention to a particular subject or moment. It’s the equivalent of pointing a finger at something and saying, “Hey, look at this!”

Unfortunately, you can’t be there every time someone views your images to explain how to look at it or what you’re trying to express. The image has to speak on its own.

However, if you understand what people are drawn to visually, you can create photographs that wordlessly direct the viewer to what you consider to be the most important element(s) within the frame. What people notice in a photograph is largely controlled by five factors:

  • Brightness ...

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