Chapter 2Unite Leadership to Achieve Customer-Driven Growth


The five competencies will establish clarity and value for the role of the chief customer officer (CCO). However, it is attitudinal shifts in leadership thinking and behavior that will determine how well they can be embedded to successfully transform your business. Many factors related to leadership and culture will impact your ability to achieve role clarity, unite leaders, and make the five competencies stick.

The CCO needs to be a sleuth, uncovering and navigating agendas and factors that slow down and can threaten the work, especially if some leaders question its connection to ...

Get Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.