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China 2020 by Kerry Brown

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8

China’s ‘soft power’ development by 2020

Victoria Tuke1

Debates over China’s rise have been dominated by realist-focused analysis of the ‘dragon’s’ economic might or military muscle. Yet in recent years mounting attention has been paid to China’s attempts to become ‘great’ by also developing its ‘soft power’.2 This term was coined by Joseph Nye as the ability to attract and persuade others through ‘the influence and attractiveness a nation acquires when others are drawn to its culture and ideas’. This contrasts with ‘hard power’, which is manifest through military and economic means.3 Analysing China’s soft power history, strategy and trajectory provides us, as international observers, with clues to the puzzling questions: ‘What kind of ...

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