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China 88: The Real China and How to Deal with It by Phillip Day, Zhijian Wu, Andrew Delios

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Chapter 5. The Internet and Media in China

Like many things in China, the Internet is both similar to its counterpart in the West and completely different. It can be said the Internet in China is the Internet with Chinese characteristics, much like capitalism in China is socialism with Chinese characteristics.

It is big, first of all, and getting bigger all the time. According to the China Internet Network Information Center (CNNIC), there were about 485 million Chinese with Internet access by the first half of 2011,1 with 250 million Chinese logging on to the Internet regularly. That makes China the largest market of Internet users in the world. What is more, China’s Internet penetration ratio was still only 38% by the end of 2011, compared ...

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