China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World

Book description

Maximize your presence in the China market

To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market.

  • Provides a current view of the growth and channels of modern retail now growing across the entire market

  • Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers

  • Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion

Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Preface
    1. Notes
  5. Acknowledgments
  6. Part I: The New Phase of Global Growth
    1. Chapter 1: Into the Light: China's First Economic Miracle
      1. A System Spirals Out of Control
      2. Chaos Returns
      3. Riding South to Reignite Reform
      4. The Rise of Shenzhen and a New China
      5. Notes
    2. Chapter 2: Economic Transition
      1. Wage Rates Are Increasing Significantly
      2. Foreign Direct Investment Is Evolving
      3. Export-Directed Growth Is Being Challenged
      4. Demographic Megatrends
      5. The Rise of the Chinese Consumer
      6. Notes
    3. Chapter 3: Catalysts for Consumption
      1. Build It Quickly: The Physical Infrastructure to Move Goods and People
      2. Incentives to Increase Consumption
      3. The Free Flow of Capital
      4. Notes
  7. Part II: Markets, Channels, and Capabilities
    1. Chapter 4: One Country, Many Markets
      1. Disposable Income: Who's Got the Most?
      2. Urban Income Growth Rates: Emerging Consumers
      3. Getting a Fuller Picture
      4. Consumer Demand Clusters
      5. Notes
    2. Chapter 5: Channels to a Growing Market
      1. An Overview of China's Major Channels to Market
      2. A Closer Look at China's Top Brick-and-Mortar Retailers
      3. Notes
    3. Chapter 6: Guan Xi Goes Online
      1. An Overview of China's Digital World
      2. The E-Commerce Rocket
      3. E-Logistics: The New Core Capability
      4. The Influence of Social Media
      5. Go Where the People Are
      6. Notes
    4. Chapter 7: Distribution Issues and Trends
      1. Overview of the Distribution Structure
      2. Closing the Consumer Trust Gap
      3. Distribution Trends
      4. Retailer-Supplier Partnerships
      5. Notes
    5. Chapter 8: Hefei: Home of the World's Next-Generation Consumer
      1. Life in the Middle
      2. China's Sibling
      3. Hefei Rises
      4. Big Retail Moves In
      5. Notes
  8. Part III: Forging Ahead
    1. Chapter 9: Go Deep: The Emerging Go-to-Market Retail Model
      1. The Emerging Go-to-Market Model
      2. Targeting Demand Clusters and Expanding Out
      3. Expanding In
      4. The Implications for Retailers and Manufacturers
      5. IT as an Enabler
      6. Notes
    2. Chapter 10: The New Export Machine
      1. Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company
      2. Switching the Innovation Gear
      3. Digital Culture
      4. Multichannel Innovation
      5. Notes
    3. Chapter 11: The Path Forward
      1. Challenges at a Crossroad
      2. Final Thoughts on Strategy
      3. Conclusion
      4. Notes
  9. About the Author
  10. Index

Product information

  • Title: China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World
  • Author(s):
  • Release date: July 2013
  • Publisher(s): Wiley
  • ISBN: 9781118411292