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China Turned On by James Lull

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2In the Name of Civilization

Development of the mass media in China

Modernization in thinking ... implies that the people abandon outdated concepts and ideas and the influence of the small-scale peasant mentality, cultivate a strong sense of democracy and initiative, and pursue efficiency and discipline at work. The cultivation of these qualities depends on education and the media.'

(China Daily, 1986)

'Even as recently as 1979 we couldn't believe that ordinary people would have television sets in their homes, but in just a few years everybody got a TV. Television developed fast in China because of the Open Door policy.' (48-year-old male telecommunications engineer, Communist Party member, Guangzhou)

'Once the family has television it cannot ...

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