8Looking in and Looking Out

Viewing habits and cultural consequences

'Without television you are blind and deaf. You don't know anything.' (53-year-old male food supply worker for military unit, Shanghai)

'We just bought a new color TV but the programs aren't very good.' (54-year-old female personnel manager for an electronics factory, Xian)

'TV was fresh before, but not now, especially for the young gener ation. The shows are boring. Chinese TV has not improved over the years.' (22-year-old male worker in a medicine factory, Guangzhou)

'From books we learn about the policies of other countries, but from television we learn about everyday life outside of China ... and it is so vivid.' (20-year-old university student, Beijing)

'Since television ...

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