CHAPTER 8

Business Structures

There are many ways to enter the China market. Businesses from around the globe are attracted to the Middle Kingdom as both a market to sell their goods and also as a low-cost manufacturing location. Firms such as Volkswagen and General Motors, who operate in saturated markets back home, have found China’s emerging middle class eager buyers of their product. VW and GM entered into joint ventures with Shanghai Automotive Industrial Group and have since emerged as the number one and number two car producers in China in terms of market share.

Other firms such as Apple Computer have engaged China as a workshop to produce laptop, tablet, and pocket computers. The products are manufactured in factories in coastal cities ...

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