A
Accessibility, 212
Advertising
commercial, 101
high-context culture, 39–40
Internet, 103
mobile, 103
in PRC, 100–102
print industry, 103
television, 102–103
Age conveyor belt, 73
Age, market segmentation, 72–74
Agents, soucing, 120
Animal associations, 93–96
Articles of association, 132
B
Bazaar haggling, 187
Beer, 66, 90, 95, 117, 144–145, 184
Beijing cuisine, 183
Beijing opera, 215
Bill of exchange, 122–123
Bill of lading (BOL), 122
Body language, 198
Boxer Rebellion, 17
Branding
company name, 85–87
logo, 84–85
standard, 89–90
sub-branding, 87–88
Braod marketing approach, 81–82
Buddhism, 24
Business as Mission (BAM), 148–149
Business etiquette
business cards, 177
business meetings, 178–179
Chinese names, 174–175
dining, 180–182
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