China's Mobile Economy

Preface

For China, the years 2014 to 2015 were the most important inflection point in the history of the internet, as the Chinese internet population officially entered the mobile internet and multi-screen age (with smartphones, tablets, personal computers and more). During this incredible period of change, the mobile internet in China gave rise to a dynamic tech sector, thriving social networks and the world's largest digitally connected middle income class. The development of China's mobile economy is one of the most important trends that will reshape the future of business, technology and society, both in China and the world.

Of course, the mobile transformation of China's economy has also had profound implications for global stakeholders dealing with the Chinese market. During China's digital boom, foreign investors are richly rewarded, and consumer goods companies see an emerging market filled with opportunities from an expanding middle class. Overseas users are cautiously adopting smartphones and mobile apps created in China, but Silicon Valley tech giants are taking notice of new competition arising from Asia. This book intends to provide a cutting-edge overview of this digital transformation in China as well as its global impact.

Chapter 1 will provide an overview of China's macro economy and the important government policy drivers behind the digital economy growth, such as urbanization, information consumption, smart cities, as well as internet plus, which is essentially ...