Book description
When China opened its borders to travelers and its economy to
international trade, businesses all over the world took note. With
well over one billion people, it represented a huge potential
marketplace for goods and services. Huge as it is, however, China
is not a monolithic culture. Though deeply rooted in native
traditions, its contemporary marketplace is eclectic, combining
Chinese regional styles with elements borrowed from foreign
cultures. Most of all, it is evolving at a remarkable pace. To
succeed in that dynamic emerging market, smart businesses need to
understand its driving influences—especially its urban
youth.
Authors Lianne Yu, Cynthia Chan, and Christopher
Ireland bring their collective experience and perspective to
this thoughtful, beautifully illustrated analysis of the
world’s fastest-growing market. Focusing on four fundamental
aspects of the consumer Chinese lifestyle—food, style, home
life, and mobility—they show how Chinese culture is speedily
developing into a radically new form. Anyone who is interested in
expanding his or her business in China should not miss this
analysis.
Table of contents
- Title Page
- Copyright Page
- Advance Praise for China’s New Culture of Cool
- Contents
- Acknowledgements
- Introduction
- 1. A Generation of Early Adopters
- 2. The Power in the Middle
- 3. The New Faces of Young China
- 4. Yi Shi Zhu Xing
- 5. Yi (style)
- 6. Shi (food)
- 7. Zhu (living)
- 8. Xing (mobility)
- 9. Future Present
- Index
Product information
- Title: China’s New Culture of Cool: Understanding the world’s fastest-growing market
- Author(s):
- Release date: August 2006
- Publisher(s): New Riders
- ISBN: 0321453441
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