Chapter 11. Video Games
Video Games Are Big Business that rake in nearly $70 billion a year. A single game can cost tens of millions of dollars to develop. The competition is intense, as a hit can make obscene profits while an also-ran can lose millions. With such huge stakes, video-game producers are desperate to find any way to gain an edge over the competition, and one of those methods involves stories. Games that are embedded in a dramatic context—that is, they include some kind of story—are usually more successful than their simpler competitors. With so much money involved, game companies have poured money into the challenge of equipping their games with entertaining stories.
As I mentioned in Chapter 7, “Two Cultures, No Hits, No Runs
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