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Cinema Raw by Kurt Lancaster

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by Philip Bloom

OK … a confusing title. Let me clarify. I would shoot raw and 4K on every single shoot if I could. It’s wonderful. I want everyone to shoot raw and 4K. There we go. BTW it is actually raw not RAW. It’s not an acronym. It’s a word. Raw data. Unprocessed. You know … raw! I hate unnecessary caps and there is nothing worse THAN WHEN PEOPLE WRITE EVERYTHING TO YOU IN CAPS BLAMING THE CAPS LOCK IS STUCK. I DON’T CARE. I CANNOT READ IT SO PLEASE BUY A NEW COMPUTER NOW OR GET SOME WD40 PLEASE! Phew … that’s better!

I am not a negative nelly, poo-pooing raw or 4K. Far from it. I am just a cautious person by nature. When I see everyone clamouring for it, I have ...

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