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Cinematic Game Secrets for Creative Directors and Producers by Rich Newman

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13

The Game Business

Like all business, the game industry thrives upon sales and marketing. As a beginning game producer, you may define your personal success as finishing a project or creating a new or innovative feature that has never been explored before, but the majority of game developers and publishers use sales to determine success. Making a marketable game on time and budget will ensure financial and commercial success.

The business plan for your company and your first game should be built around the concept of “sales numbers”—in other words, you must sell a lot of games. This figure is not the same thing as how much money you will make. That number will be calculated after you have paid for the cost of development and marketing. Usually, ...

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