Chapter 3. It's All About the Marketing
Autumn Bayles
I used to think that technical prowess, analytical capability, and project management expertise were the skills that turned the best technical resources, in time, into the best technology managers and executives. Unfortunately, I was off target on that one, and I didn't even realize it until I was in the technology management ranks and missing a critical skill.
My epiphany came to me suddenly in the middle of marketing class while obtaining my MBA. I had struggled for a while with management situations that were foreign to me, yearning for the “golden” years of quantitative and analytical technical challenges that bent eventually to disciplined and logical effort. Funny, but people somehow ...
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