A Tale of Two Architectures

Figure 10.1 shows a high-level conceptual architecture diagram of the type you have most likely seen dozens, perhaps even hundreds, of times: a “classical” data warehousing/business intelligence environment built on a foundation of batch-based integration of information from multiple sources, with subsequent spin-off of portions of the newly consolidated and integrated data into more tightly focused data marts—geographically based in this particular example.

Figure 10.1. “Classical” data warehousing and business intelligence high-level architecture.

Even though you might draw the conclusion from my dismissive remarks ...

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