Cisco Network Design Solutions for Small-Medium Businesses

CRM Deployment Considerations

Any effective CRM solution offers an SMB the opportunity to provide excellent customer service 100% of the time or, at least, close to it. In the information age, it means that no matter which employee is interacting with a customer, he or she has access to the relevant information (directly or through other employees) to meet the customer's needs effectively, in a timely manner, and without confusion. Whether it's taking an order, resolving a technical support issue, accepting a reservation, or offering information about a new service or product, a CRM solution should facilitate the interaction and the decision-making process on the part of the SMB's employees. In the eyes of the customer, a successful transaction ...