Popular CRMs' Relationship to Cisco Products
CRM solutions are multifaceted. They span not only the typical spectrum of touch points or channels through which an SMB interacts with a customer (marketing, sales, service, and support) but can extend these channels of interaction to include contract management, file and document management, and analytics tools.
Analytics are a vital CRM component. They can include a variety of standard periodic reports as well as real-time snapshots of the various aspects of business operations. For a CRM solution to be most effective, all aspects of the CRM should be integrated to provide a uniform view of the customer from any point of interaction. Ideally, every interaction with a customer should result in the ...
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