Chapter 10. Front and Back Office Integration Solutions
A strategy for the integration of the front and back office applications represents the culmination of the networking solutions discussed in the preceding chapters. The front office applications should allow SMBs to practice better customer relationship management (CRM) after they are integrated effectively with the back office applications that are often viewed as part of the enterprise resource planning (ERP) system. (Remember, CRM is a business strategy and philosophy, not just technology!)
Imagine the routine task of placing an order via a company's website. At some point in the process, a screen pops up and presents additional items that might be of interest to you, based on the item ...
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