Adisaster can be defined as any undesirable and often sudden event that causes great damage, destruction, loss, or hardship and carries the risk of forcing the enterprise to cease operations permanently.
For many enterprises, because most are realistically unprepared, a disaster would mean the end of the business. For the prudently managed enterprise, this notion should be absolutely unacceptable. Senior management must accept the rigid position that the failure of the enterprise will not be permitted for any reason. Period.
With this self-imposed mandate, the prudently managed enterprise must:
Do everything possible proactively to avoid the disaster, any disaster, every imaginable disaster. ...