3. The Different Types of Conflicts You’ll Encounter Online
Whether You’re a Global Giant or a Private Individual, You Can’t Escape Online Conflict
Imagine you’re fast food giant McDonald’s and are launching a new feel-good campaign to let consumers know about the company’s commitment to quality ingredients.1 Part of this campaign involves using promoted tweets with two separate hashtags, #MeetTheFarmers and #McDStories. At first things go as planned, but then, suddenly, they turn terribly wrong. Twitter users decide to use #McDStories to vent their dislike of your products, and you find yourself in a Twitter storm wondering how to regain control. Your hashtags have been turned into “bashtags.”2
The criticism and attacks against the Fortune 500 ...
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