10Creativity and Disruptive Innovation
“You don't learn to walk by following rules. You learn by doing, and by falling over.”
Richard Branson
Entrepreneur, founder of Virgin Group
“It just occurred to me when I was out for a walk in the woods…”
In 2003, I started a business creating educational products. Each week, I wrote an article and sent it to my subscribers. By the end of the first year, after 5000 people had subscribed to my articles, I had a sudden insight. Google had recently launched Adwords – little adverts that showed up when you searched the web. I could run ads for my newsletter and pay a low price for each new subscriber. It was years before anyone else caught on.
By 2008, I had one of the largest email lists in the industry, ...
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