Preface

 

Clarity: It’s a simple concept and yet strikingly elusive. Lack of clarity collectively costs companies, educational institutions, government agencies, and nongovernmental organizations billions of dollars per year, inserts unnecessary risk into every decision or action, drains organizations of the energy needed for productive effort, and causes customers to question whether the organization is capable of delivering value.

I’ve been studying clarity for close to three decades. I spent my early career as a clinical scientist, which provided a ripe canvas from which to develop keen investigation and pattern detection skills. Several years later I transitioned from clinical diagnoses to building and managing rapid-growth business operations, ...

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