CHAPTER 9Successful Blogging

"The Medium is the Message" because it is the medium that shapes and controls the search and form of human associations and action.

—Marshall McLuhan, twentieth-century media theorist

Marshall McLuhan might well have been talking about blogging instead of traditional media. The medium called blogging profoundly shapes what you say and how you say it, what you talk about in blog posts, and how others can discover what you've written. This chapter addresses three questions that every blogger needs to have answered to be successful:

  • How do I find things to blog about?
  • How do I write my blog so others want to read it?
  • How do I help other people find my blog?

Along the way, we're going to shoot some arrows into some ...

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