CHAPTER 4•MOTIVES, ASPIRATIONS, AND COMMITMENT 79
Truths and Realities
The aspirations of women business owners are indeed rooted in their
motives for start-up. However, the reality is that their motives are as
varied as those of their male counterparts. For instance:
Richard Keener and Leif Blodee had just retired after 30
years of corporate experience in manufacturing when they
decided to launch a company making and selling stylish,
expensive office chairs with craftsman-like quality.
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Sharon Childers, founder of the Asheville Comedy Club
and Deli, started her business with her husband in order to
be “self reliant in these turbulent financial and economic
times.”
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Frank Deford was a writer with 27 years experience. He
was at a point where he felt he ...