CHAPTER 6In It to Win It!
Know your metrics, stay consistent, and manage your time well.
#CLEVERGIRLSKNOW
LEVERAGING METRICS IN YOUR BUSINESS
One of my favorite parts of managing my business is assessing my metrics! Your business metrics are basically performance indicators that showcase how well your business is doing. This is extremely important because it can help you get a sense of what’s working well (and what’s not), what’s driving sales, and what needs to be adjusted. All of these insights will help you make better business decisions and track your progress, and they can even help you identify problems before they get out of hand.
In my photography business, one of the first metrics I started tracking were the most popular blog post categories on my website. Thanks to this, I found that my rustic wedding photography category was the most-visited category on my website. This gave me insights as to what type of bride my work attracted. Using this knowledge, I focused on showcasing more of these types of pictures on my site, through social media, and in my portfolio albums, which in turn helped me attract more of these brides to generate more revenue.
With Clever Girl Finance, the metrics we track today are much more robust. We track things like page views to determine how many visitors come to our site and what specific content is resonating with our readers; social media engagement to see what our audience is talking about; social media content reach to determine ...
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