21testing customer demand before you waste your time

A good plan implemented today is better than a perfect plan implemented tomorrow.

—General George Patton

THIS BOOK IS dedicated to making sure that you profitably invest your time finding or creating products for an audience that wants them. Hopefully the previous chapters have helped you to develop not just cool ideas or new ways to spend your time, but also products, services, and systems that are so valuable to your target customers that they will pay you for them. To help make certain that your new theories about audience demand prove out, this chapter shares several quick and low-cost ways to test your new business ideas with real people and do a simple financial analysis before you get ...

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