24the secrets of online advertising
IF YOU’RE reading this book, you’re familiar with shopping online. Now it’s time to reverse your perspective and start thinking like an online business owner instead of just a shopper: How do you run a website that makes money from its visitors?
Selling Products vs. Selling Ads
For e-commerce, it usually goes something like this: You post an offer on a website, a visitor clicks to add your product to your site’s “shopping cart,” enters his or her credit card info to make a purchase from your site, and shazam! you’ve made a sale that deposits money in your bank account.
What’s a bit more confusing to many folks than this basic e-commerce sales example is how you can make money online from advertising.
How Online ...
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