Book description
Convert relationships into revenue-generating business!
With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.
Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Acknowledgments
- Introduction
- Part 1 How Do I Initiate Relationships That Get Results?
- Part 2 How Do I Create Meaningful Connections That Last?
-
Part 3 How Do I Influence People to Refer to Me, Hire Me, and Buy from Me?
- Chapter 9 Use Social Proof—People Look to Certain Others to Decide What to Do
- Chapter 10 Give First—People Naturally Reciprocate Genuine Support
- Chapter 11 Simplify Everything—People Deliberate on the General and Act on the Specific
- Chapter 12 Influence Action—People Decide in the Opposite Way of What You’d Think
- References
- Index
- About the Author
Product information
- Title: Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology
- Author(s):
- Release date: November 2011
- Publisher(s): McGraw-Hill
- ISBN: 9780071771009
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