Chapter 3Engage Emotion—People Respond to Feelings, Stories, and Metaphors
If you have zest and enthusiasm you attract zest and enthusiasm. Life does give back in kind.
—NORMAN VINCENT PEALE
THINK ABOUT SOMEONE who you recently met. Did you get a vibe about them and walk away thinking, “I liked her,” or, “I didn’t really like her”? Essentially we like people who make us feel good and don’t like people who don’t make us feel good.
Your most important goal is to create positive feelings in the other person. Being liked is one of the essential, if not the most essential, components of business success. Research has shown that likeability strongly influences personal and professional success. Likeability also influences the success of advertisements. ...
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